At Strive Badge we believe in exceeding expectations.

We aim to wow our clients with the quality of our products, our service, our production and the overall experience we provide for our clients.

The Strive Badge team have a combined 50 years in the manufacture of badges, keyrings, lanyards and related products and this experience help us to achieve our customer orientated goals.

Strive Badge was set-up by the former trade team from Rocket Badge as we wanted to offer a truly focused solution to the UK promotional merchandise trade. With the backing of Daniel Lyons we established the company in 2011 and launched at the Trade Only National Show in January 2012.

We believe that our clients should know the whole of the core team so below is a brief look at some of our star players….

DC_SmallDean Collins – Account Director

Dean has worked in the industry for more years than he cares to remember.
A true expert in all things badge related, Dean brings a wealth of sales and manufacturing experience to the team and has an unrivalled eye for detail.

Lisa Keys – Account Manager

A true oracle regarding factories, sourcing and customer service.
Everyone loves Lisa, from the factories she liaises with around the world, to her clients whose feedback is phenomenal.


Need help choosing the most suitable product for your brand?

Call our team on 0208 432 8747 for expert advice on how to reflect your brand values through promotional products or to contact us click here >>


With over 50 years experience we are able to offer a bespoke product sourcing service that is second to none.

We do the hard work so that our customers don’t have to.

  • Sourcing

  • Samples

  • Logistics

  • Freight

  • Duty and Customs

  • Delivery

Talk to our team about your next sourcing requirement.